Brand Storytelling Live Streams: How to Produce When Crews Are Grounded
Live on Zoom - Wednesday, April 8th at 1:00PM PST
The show(s) must go on! Clients and their content partners are scrambling to get new content in the ecosystem, but how is that accomplished when production crews are unable to travel or even leave the house? What to do when talent can’t show up and crews can’t shoot?
There are creative solutions that work great today, or even when a pandemic is not closing down production. This is the time to explore and leverage those alternatives that are critical for campaign support right now, and the experience you gain today will pay dividends in the future.
Discussion Points:
Messaging: How are brands and agencies messaging for these times? How are they making decisions about messaging and what they are talking about right now?
Production: What types of projects do you currently have underway? How are they getting produced? Do you have any tips for working with remote teams?
Planning: How are you planning for the weeks and months ahead? What projects are getting green lit for the next few quarters?
Future of Production: How do you think this time may change production permanently? Are there any learnings that you can see benefiting you in the post-coronavirus world?
Hosted By
Wendy Shay
Managing Director,
Team Win Studios
As a third generation advertising executive, Wendy can boast she literally grew up in the industry. As the managing partner at Highly Confidential/Team Win Studios, a full-service creative and production studio, she oversees client relationships and content strategy for all of their brand and industry partners. Over the course of her career, Wendy has worked with some of the world’s most innovative consumer brands including Google, Taco Bell, Samsung, Marriott and Pepsi. She's a regular speaker about branded content and an award-winning storyteller.
Guests
Jessica Burns
VP Brand Marketing & Creative,
Grubhub
As the VP of Brand and Creative Marketing, Jessica oversees all branding efforts for Grubhub, the nation’s largest online marketplace for food-ordering and delivery, and its iconic New York brand, Seamless. From launching new markets, to developing compelling campaigns that drive brand love and advocacy, to working with restaurants to tell their unique stories, Jess and her team are responsible for making sure Grubhub and Seamless are a powerful force in culture and meaningful brands in diners' lives.
Brendon Mulvihill
SVP, Head of Licensing,
Jukin Media
Brendon oversees Jukin Media's global content licensing business. Prior to joining Jukin, Brendon started the content licensing business at GoPro and led the Los Angeles office of Wazee Digital (formerly T3Media) where he licensed content on behalf of Sony Pictures, Paramount, and the NCAA among other media and sports content libraries. Brendon has also held sales and business development positions at Octagon and Idealab. Brendon has a BBA from the University of Michigan's Ross School of Business.
Matthew Doell
Head of Creative,
Harry & David Brands
Matthew Doell is currently leading a 100 year old iconic fruit and gifting company to make the digital and cultural changes necessary to thrive today. He started with repositioning the brand, aligning channels for a consistent look and feel, creating a content plan, building a video department, and testing where he wants to go. So far, in two years, Harry & David has celebrated double digit growth year-over-year.
Jason Zada
Director
Jason Zada is an award-winning storyteller and director. In 2016, his first theatrical feature film, The Forest was released into theaters by Focus Features. Previously, Jason was most recognized for the Emmy Award-winning cinematic personal experience ‘Take This Lollipop’, which has been seen by over 100 million people all over the world. The film gathered 13 million Facebook Likes, making it the fastest growing FB app of all time. Jason’s unique blend of multi-screen storytelling landed him in Adweek/Creativity’s Top 50 most influential creative personalities of 2012. As a commercial director, Jason has worked with some of the most prominent advertising agencies in the world, such as Weiden + Kennedy, Crispin Porter Bogusky, Sid Lee, Leo Burnett, Saatchi & Saatchi, RPA, Y&R, Draftfcb, Kaplan Thaler and Grey on a variety of digital and broadcast projects.
