Brand Storytelling is thrilled to announce and debut its sponsorship of Credo Nonfiction's Content That Moves Podcast. These episodes were captured at this year's Brand Storytelling conference and feature a diverse array of Brand Marketers doing top work in their field. Enjoy this episode with Hilton's Lou Dubois and be on the lookout for more in the coming weeks!
Content That Moves Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction presents a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
Episode 9: How Hilton’s Platform of PurposeDrives Brand Storytelling Efforts
Recorded at Brand Storytelling 2020: A Sanctioned Event of the Sundance Film Festival, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702. Click the icon below to listen.