Brand Storytelling is excited to announce the addition of a new panel that will showcase innovative new creative concepts for podcast audiences.
Dennis Quaid, Jingle Jared Gutstadt and Scarlett Burke will discuss new musical narrative podcasts they have launched together and the opportunity for future brand integrations.
Gutstadt’s “Bear and a Banjo” follows a musical journey of the main character Mister Bear, performed by five time Grammy winner Jason “Poo Bear” Boyd. “Bear and a Banjo” also includes narration from Dr. Q, played by actor Dennis Quaid, musical contributions from producer T Bone Burnett, and original lyric contribution from Bob Dylan. All eight original episodes are available to stream from iHeartRadio wherever you listen to your podcasts.
“Bear and a Banjo” was sponsored by One Medical, which included the advertising during the podcast as well as a musical contribution. The song “Better Days,” produced and performed by Gutstadt and Boyd, focuses on mental health. The lyrics are inspired by anonymous posts online about depression, anxiety and mental illness.
“Make It Up As We Go,” follows a similar scripted musical format, highlighting the life of an up and coming country music artist in Nashville, performed by country western performer Scarlett Burke. Other talent that has helped this podcast come to life include actor David Arquette and contributions from American singer-songwriter Nicolle Galyon. “Make It Up As We Go,” is coming soon from iHeartRadio.
Quaid, Gutstadt and Burke will take the Brand Storytelling stage at 5:45pm on Thursday, January 23rd along with Brand Storytelling Director, Rick Parkhill, who will moderate the discussion that will explore brand opportunities within this emerging musical narrative podcast genre.
The Brand Storytelling audience can also look forward to a special musical performance from Quaid, Gutstadt and Burke!