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May 25, 2016

 

Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two of which ("shaycarl" and "SHAYTARDS") have over three m...

May 18, 2016

 

This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event held in association with the 2016 Sundance Film Festival. These invited guests were chosen because they are...

May 11, 2016

 

I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at their offices. The shear amount of video content being touted by the forty NewFront presenters is stunning, but what I fou...

May 4, 2016

Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN and HLN news brands.  Otto Bell, previously Creative Director for Ogilvy Entertainment was pegged to...

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