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October 12, 2018

Between 70,000 and 30,000 years ago Homo sapiens started telling stories. 

In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago, an inexplicable genetic mutation in the brains of Homo sapiens enabled our species to begin to think in a new way, c...

Danielle Dardashti on the importance of having a content strategy and brand programming guide in place before turning on a camera.

I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform creative: focus groups, research, and the like. I was a doubter.

Part of it is that sometimes I’m a stubborn know-it-all. But also, it seemed like a...

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