The Secret Life of an Outdoor Adventure Producer: Q&A with Brand Storyteller Aimee Tetreault
Jordan Kelley, Content Director, BrandStorytelling.tv
It's no secret that outdoor adventure companies own a huge portion of consumer attention when it comes to branded entertainment and storytelling. This has to do in large part with the fact that these companies were first in the space, realizing they could let the cameras continue to roll even when adventure athletes weren't on slopes, waves, or cliff faces. Two decades of branded entertainment in this space makes it a robust category all its own.
This, in turn, makes the producers of this content some of the most experienced branded content producers on the planet. Not only are they seasoned veterans of telling brand stories, but they're a completely different breed, traveling to the farthest reaches of the globe and braving some of the toughest conditions all in service of storytelling. And while we may be familiar with the result of their work, the outdoor adventure producer's work itself, the difficulty of capturing story in remote locations, extreme weather, and unpredictable conditions, is often overlooked.
One such outdoor adventure producer is Aimee Tetreault, an award winning storyteller, rock climber, and outdoor enthusiast with nearly two decades of branded content production experience under her (climbing) belt. Brand Storytelling caught up with Tetreault to learn more about being in the industry, the nuances of this particular brand of production, and what the future of content in the outdoor adventure space should look like:
Thanks for chatting, Aimee. How did you get into your particular brand of production?
I hustled. Hard. During my 20’s I juggled up to 5 jobs at any given time, both trying to pay my bills and find some professional direction. I was an avid rock climber at the time and fell in with a group who was producing large scale competitions. I’d use my paid vacation from my corporate job to go work at these events and as a result, met the people who were ultimately able to offer me a role in this world.
What does it take to balance the travel and adventure component of your work with the production component?
I have to stay mobile. Everything I need travels with me and my organizational neuroses ensures my setup is streamlined. The truth is though, that while yes - I get to travel to