Telling Brand Stories Without A Compass
Live on Zoom - Wednesday, May 20th at 1:00PM PST
Delivering impactful stories is rooted in understanding how your audience is feeling and what they need from you. So how do you tell stories when emotions are so uncertain and unstable? How are brands gauging what kinds of stories their audience is ready for? And how are they preparing for what’s next when “what’s next” is so hard to predict? It’s especially tricky in areas like money, health, and education.
Danielle Dardashti Founder & CEO
dash. branded content
Danielle Dardashti founded dash. to help marketers tell more impactful stories. She is an Emmy award-winning documentary producer/writer, a former on-air TV reporter, the co-author of three published books, and has held leadership roles in branded content at Meredith Corporation and Tribune Publishing. Danielle is an advisor to brands on story strategy, video, podcasts, and interactive experiences. She leads corporate workshops on Strategic Storytelling, and provides one-on-one story coaching for executives. In 2019, Danielle took home the top prize at Brand Storytelling’s open mic competition at Elevate in Park City, Utah. She lives in White Plains, New York, with her husband and their two teenagers.