Storyfinding with Credo Nonfiction: Q&A with Partners Jesse & Jen Roesler
Jordan Kelley, Content Director, BrandStorytelling.tv
Credo Nonfiction is an Emmy and James Beard Award-winning content studio that creates influential visual and audio stories for brands, causes and content platforms. Founded in 2016 and now led by partners Jesse and Jen Roesler, the studio collaborates with cause marketing, public relations and communications professionals to craft content that reveals purpose with passion.
Credo's small core staff makes a point of approaching each project with a journalistic mindset, involving a roster of directors to ultimately execute on each individual story. Past clients have included the New York Times, TIME Magazine, Feeing America, Sleep Number, and Nature Valley. The team was recently named a Webby Award Honoree for their work with Morgan Stanley.
Brand Storytelling caught up with Jesse (Principal and Creative Director) and Jen Roesler (Creative Strategist and Writer) to discuss what it means to approach content creation with a journalistic mindset and pursue story first:
Have you two always been filmmakers? What is your background prior to Credo?
Jesse: I came out of journalism school wanting to tell stories, but not necessarily for traditional news media. So I immediately started creating my own short films and did well at a number of film festivals. At that time, I was also working both at the local PBS affiliate and then Thomson Reuters where I met my partner Jen and we’ve been working together ever since. First on the corporate side, then in a marketing and advertising role, and finally launching Credo Nonfiction together after our feature film The Starfish Throwers won the James Beard award in 2016.
Jen: Writing was always at the core of what I did, but coming out of college with a Pre-Law/History/Spanish degree, I first wrote grants and learned the ropes of communications at a nonprofit in North Minneapolis. I then moved to a Communications and PR role at Thomson Reuters, where I met Jesse and we had the freedom to write scripts and produce together. I enjoyed creative copywriting roles at Target and other grant writing roles at United Way, but building our own company is really where we’ve come back to our roots as co-creators together.