Scripting The Ad - with Synchrony Bank

Live on Zoom - Wednesday, May 27th at 12:00PM PST

Brands like Synchrony Bank have evolved beyond commercials and billboards, taking a less conventional and more artistic approach to advertising. Narrative short films such as "Pay Day" allow for unique collaborations between marketing executives and traditional filmmakers to experiment with bold methods of storytelling and redefine what "branded content" actually means. How can you craft a narrative, develop characters, and create quality content that successfully promotes brand values and resonates with both consumers and audiences alike? This panel will deconstruct the creative process behind the award winning film "Pay Day" and explore the trends and techniques that blur the lines between advertising and entertainment.