Q&A: How Eagles Entertainment & Alkemy X Earned an Emmy Nom for Their Emotional Docuseries
Jordan Kelley, Content Director, BrandStorytelling.tv
The three-part docuseries Sincerely Patience, out of Eagles Entertainment and produced by Philly-based creative studio Alkemy X, follows the wedding journey of a young couple from Philadelphia who fell in love amidst the tragedy and aftermath of the horrific Pulse nightclub shooting. The series has been nominated for a Mid-Atlantic Emmy Award in the human interest program feature segment.
Alkemy X helmed production for the touching docu-series, led by EVP of TV and Digital Content Andy Singer. Singer has dramatically increased the company’s original content and development pipeline and successfully sold concepts to both networks and streaming platforms, including Amazon Studios, Discovery Channel, TLC, Food Network and Travel Channel. He has additionally overseen Alkemy X’s documentary series, “The 212” on Fuse, the celebrity-driven “Unique Rides” on MotorTrend, and most recently, the award-winning lifestyle series “Dragnificent!” for TLC. Singer also works with Alkemy’s branded team which has produced custom content for clients including Samsung and Google.
Brand Storytelling caught up with Singer and Philadelphia Eagles SVP of Marketing and Media Jen Kavanagh to discuss the making of the Emmy-nominated series and how the team navigated the deeply personal topic from heartbreak to healing:
Jen, at what point did you realize that this was a storytelling opportunity for the Eagles?
Jen Kavanagh: We knew from the moment we received Patience’s email that this was a special story. That was solidified even more after we met her and Alex and heard their love story first-hand. We saw that we had the opportunity to create a positive, lifelong memory for two fans who had experienced and shared an unspeakable tragedy.
When did Alkemy X get involved?
JK: We decided to collaborate with Alkemy X after carefully thinking through how to authentically tell Patience and Alex’s story and capture the next chapter of their lives together. Given the scale of the production, we realized we needed a local, dedicated, co-production partner that was as passionate about the story as we were.
Andy, You’ve delivered series for the adventure, food, and travel sectors. What was it like to get the RFP from a sports organization for a series? How did previous expertise lend itself to ideation around “Sincerely Patience”?
Andy Singer: A professional sports team is both a brand itself and a massive platform with the most dedicated and passionate followers and users in their fans. At Alkemy X, we’ve created content in conjunction with global brands as well as original series for cable networks and streaming platforms. Having created and produced multiple TV series about physical and emotional transformations, we were able to bring that expertise to the table. At Alkemy X, we’re consummate storytellers and in this case, it was another great opportunity to illustrate an amazing and poignant story.