Mood Boost: Music with a Mission - Q&A With Skullcandy CMO Jessica Klodnicki

Jordan Kelley, Content Director, Brandstorytelling.tv

As brands continue to tailor their messaging to consumers offering community, support, and togetherness, many make the mistake of not backing up words with action. Skullcandy, on the other hand, seems to recognize that the best way to say “we’re here for you” is to actually be there for its consumers. Just look at Mood Boost, the new campaign from Skullcandy on a purpose-driven mission to boost mental health. Brand Storytelling caught up with Skullcandy CMO Jessica Klodnicki to learn more about the campaign: