Maintaining Brand Voice in an Uncertain World

Jordan Kelley, Content Director, BrandStorytelling.tv

Angela Matusik has the great job of trying to determine what stories to tell through the voice of the HP brand. What is the brand’s personality, its philosophy, its purpose? At HP, the answer involves thinking about reinvention and the future – a concept that, today, is simultaneously top of mind and extremely difficult to think about. However, the concept of thinking about who you’re going to be down the roa