Leading with Purpose in Today’s Business Environment

Jordan Kelley, Content Director, BrandStorytelling.tv


Chuck Murphy, President, Murphy Research
Chuck Murphy, President, Murphy Research

If Americans weren’t already critical of contemporary capitalism before the onset of the Coronavirus Pandemic, which brought about mass layoffs, job loss and sent over 50 million people filing for unemployment since mid-March, many are certainly critical of it now. Diminished trust in government and corporate leadership is borne from the powers that be not making good on the promise that trickle-down economics would create a rising tide that lifts all ships. Instead, corporate billionaires like Jeff Bezos and Mark Zuckerberg are profiting off of the world’s misfortune, making them the faces of the villain that has been made out of contemporary capitalism. Those who have seen the writing on the wall are calling for a paradigm shift that repositions purpose as the modern corporate goal, as opposed to unchecked amassed capital. Many in the business community, in observing their consumer base, have realized that they can reposition them