How Brands Are Learning to Use Instagram's Latest 'Guides' Feature

Kevin Best, Contributing Editor,

When Instagram first launched its new feature “Instagram Guides” back in May of 2020, the immediate focus was on providing a better platform for mental health awareness and wellness content. The goal was to connect users with experts and organizations who could share more robust tips and resources on how to stay connected and manage anxiety and depression during the early months of the COVID-19 lockdown.