Get to Know the Metaverse - With Matthew Ball, Managing Partner, Epyllion Industries

Live on Zoom - Wednesday, September 2nd at 1:00PM PST


Will we know the future when we see it? Venture Capitalist and elite media analyst Matthew Ball posits that the future is already here.  Advancements in personal computing, technology, new media, and gaming lend themselves to the first signs of what is referred to as the “Metaverse”, an often imagined but rarely well-defined ideal of a technological future that will do for society what the internet did for the 21st century. And while something that sounds straight out of science fiction may leave you thinking that it has no bearing on today’s world, think again.  Companies like Facebook, Google, and Epic Games are already competing to edge each other out in a race to be first to the Metaverse mountaintop.  

Join Zefr and Brand Storytelling as we host Matthew Ball to expound on his knowledge, research, and insight into the Metaverse and its many implications for brands and advertisers.  Learn what the Metaverse really is, why it matters, what it’s going to take to build, who’s trying to build it, and what that means for your business.



Matthew Ball

Managing Partner

Epyllion Industries

Matthew Ball is Managing Partner of Epyllion Industries, which operates a venture capital fund, as well as venture and corporate advisory arms. Matthew was previously the first Head of Strategy at Amazon Studios, a global role where he oversaw greenlights, strategic planning, and the use of data to inform decision making. Prior to joining Amazon, Matthew was a director at the Chernin Group’s Otter Media division, and an executive at Accenture Strategy. His written essays have endorsed by the Financial Times, BBC, Wall Street Journal and Axios, among others. He holds bylines at the New York Times, The Economist, and MediaREDEF. He can be found at