Complex Brand Storytelling with Intel and Intuitive
Live on Zoom - Wednesday, August 26th at 1:00PM PST
Authentic brand storytelling is really hard. The best stories are often deep, nuanced, emotional journeys that can’t be told in a 30-second ad. So how can your complex story compete in a world of TikTok, influencers, and short attention spans? How can you break through the wall of noise and captivate an audience in a meaningful way?
Intel and Intuitive are two brands that have cracked the code. Join Intel’s Brett Lyons, and Intuitive’s Sharon Patin and Ben Hess as we discuss their experiences in finding and telling remarkable stories in high-tech industries. In addition to the brands, we’ll have Freethink directors Mike Wood and Taylor Hamilton on to discuss the challenges that come with crafting an emotional story around a complex topic.
This session will be a Sundance-style film screening and interview. Please watch the films before attending the session. Then come prepared for a panel discussion as well as audience Q&A. Here are the films we’ll be discussing:
Robotic Surgery Unlocks a New Era of Medicine (Intuitive)
The Future of Cancer Research (Intel, Webby Award Winner)
Creative Digital Strategies
Ty’s career has been an eclectic journey working with a wide variety of startups and Fortune 100 companies to generate new revenue streams that build digital businesses. His passion is bringing together creatives, tech folks and business development execs to collaborate in a cohesive environment that creates vanguard innovative products and cutting-edge campaigns.
Director of Marketing Strategy
Brett is an advisory board member for the Brand Storytelling community and a long-time creative brand partnership executive. He’s spent the past 5+ years directing Intel’s global branded entertainment programs, and most recently has been running integrated campaigns for Intel Sports and its immersive media technologies.
Director, Brand Strategy
Sharon worked as a journalist early in her career, ultimately opening a small brand agency in Silicon Valley that served the storytelling needs of start-up to Fortune 500 companies. For the last seven years, she has served in multiple brand communications and strategy roles at Intuitive.
Senior Executive Producer
Ben is a former SAG actor who performed in over 30 theater productions, commercials, and one really, really bad independent horror film. Since then, Ben's become an award winning producer, director, and writer and has worked extensively with leading global B2B and B2C brands over the past 15 years. He's been with Intuitive a year and a half.
Michael Wood is a filmmaker born and raised in Brooklyn, New York. He earned a B.S.E. in Mechanical and Aerospace Engineering from Princeton University and an M.F.A. in Writing, Directing, and Cinematography from NYU's Tisch School of the Arts. His work recently won a 2019 Webby Award in Branded Entertainment and three 2020 Telly Awards for Directing, Branded Social Responsibility, and Science & Technology.
Taylor is a filmmaker born and raised in Hollywood, California. He was formerly the Head of Film for the legendary design agency, Frog Design, where he created branded content for the biggest tech companies and most innovative start-ups. His award-winning feature documentary The Powerbroker premiered on PBS’ Independent Lens series and was screened at the White House for the 50th Anniversary of the March on Washington. He’s a graduate of The Wharton School at the University of Pennsylvania.