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BrandStorytelling Teams with Special Olympics for Purpose-Driven Storytelling Course

BrandStorytelling is proud to announce the next Purpose-Driven Brand Storytelling cohort will be sponsored by the Special Olympics. The four-week course is offered online as a combination of recorded and live content with industry expert instructors and powered by East Tennessee State University Research Corporation. A Special Olympics RFP will be presented to participants in the first week of the course. To earn a professional certification, participants must submit an answer to the RFP, applying their learnings and interactions with instructors and the marketing team.

Sydnye White, Vice President of Content and Storytelling for the Special Olympics said, “Special Olympics is everywhere, every day, for everyone, regardless of ability. For over 50 years, we have used the power of sport to make the world more inclusive. Collaborating with BrandStorytelling is an exciting opportunity to get fresh perspectives on how to continue to convey the heart of our brand and invite more people into the global Special Olympics movement.”

Director of Education for BrandStorytelling, Dr. Stephen Marshall said, “Our unique industry certification powered by East Tennessee State University not only provides a roadmap to impactful purpose-driven storytelling but also connects participants with the leading community of brand storytelling professionals. Filmmakers, marketers, and content creators of all types learn why stories of authenticity and purpose are paramount. Our partnership with the Special Olympics offers a compelling lens for applying these lessons during the certification journey.

Dr. Marshall leads a team of industry expert instructors including:

Sarah Colamarino - 30+ years of experience at Johnson & Johnson most recently as Vice President, Corporate Brand Equity and Partnerships and served as Executive Producer of Award-Winning film “5 B”

Jon-Thomas Royston - Co-Founder, Never Whisper Justice and Executive Producer of films including “Black Boys” and “Black Girls”

Chad Williamson - Co-Founder and Producer, Never Whisper Justice and Co-Founder Frontlines of Justice, an e-learning platform for social, racial and educational justice. Master’s Degree, Public Service

Caitlin Boyle - Film Distribution and impact consultant, spent a decade as Director of Film Sprout where she guided 300+ impact film teams to bring their films directly to grassroots audiences.

Julie Davitz – Founded Plus Media to democratize access to positive social solutions. Formerly served as SVP, Head of Impact Solutions for BNP Paribas/Bank of the West’s Wealth Management division, supporting clients in creating nonprofit and for-profit lasting change.

Course Enrollment is FREE for BrandStorytelling+ Members*

*$500 Annual Membership fee includes; enrollment in professional certification courses, premium member-only interviews and panels with industry experts, exclusive reporting and research, access to BrandStorytelling event mainstage presentations, member-only webinars and more.



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