Brand Storytelling Live Streams: The Future of Production

Live on Zoom - Wednesday, May 13th at 2:00PM PST


As we jointly sit at home in quarantine watching Brands have a go at COVID-19 content and commercials - storytellers (brands) and producers are itching to get back to work. But the question is HOW? What do our new sets look like? What are our limitations with productions - for both a brand and producers pov? How can we work together to provide best practice tips?

The good news is this: Brands want and need to reframe who they are and what they mean to to the world right now. And when the stay at home orders are lifted, they will likely want to get back on set.

Let’s have a panel discussion on “getting back to production” and what the new model will look like moving forward.

Haley Geffen, Director & Co-Founder at Co_ed Studios, leads a panel with Nick Dodet Co-Founder + Managing Partner of P.I.G China and Kris Walter, Director of Production and Content Development at PVH Corp.

With. P.I.G. China already starting production in Shanghai, the audience will gain incredible insight into what our future of shooting will be like in the US during social distancing. We will discuss what China’s production companies are doing to stay safe and how we we will adapt. From the brand side, Kris Walter will represent what this looks like from the perspective of a major brand, how they’ve adjusted and what their needs will be when the curve successfully flattens and it’s time to create.