Brand Storytelling Live Streams: Purpose + Action During & After the Global Pandemic

Live on Zoom - Wednesday, April 8th at 12:00PM PST

As the global pandemic upends marketing around the world, we are seeing brands shift their focus toward helping their employees, their communities and frontline healthcare workers. A select few are beginning to advertise these efforts such as the efforts by U.S. car companies to produce ventilators. Join us for an important discussion on purpose-driven storytelling--a crucial topic for Brand Storytelling before the crisis--and one that resonates with our community in the midst of the pandemic.


Discussion Points:

  • What will this crisis teach us about purpose-driven brand storytelling?

  • Does it make sense to create purpose-driven storytelling at this time? Or should brands take a backseat?

  • What are best practices for creating purpose-driven storytelling now and in the future? What should brands avoid?

  • What does the future hold for purpose-driven storytelling?

Hosted By

Fara Warner

Author & Journalist

Fara Warner serves on the advisory board of Brand Storytelling. Fara has worked in every storytelling medium from traditional print, books, and digital publishing to virtual reality films throughout her three-decade journalism career. She is an award-winning author and journalist specializing in the art and science of storytelling in the digital age, new business models for j