Brand Storytelling 2022 Brand Film Award Recipients

Jordan P. Kelley & Reilly Parkhill, Brand Storytelling

On March 9th, 2022, the Brand Storytelling Winter event closed with the presentation of several awards to films, brands, and filmmakers elected to participate in this year’s Brand Storytelling Brand Film Showcase. Awards for social justice, purpose and impact, brand value, best director, and a grand jury award were given to acknowledge the outstanding work created and presented in each of these designated categories. Here’s a closer look at the awards given:

WATCH | Social Justice Award: ‘Black Boys’ from P&G Old Spice & Never Whisper Justice

In the category of Social Justice, the film ‘Black Boys’ was awarded for its powerful position on spotlighting the biases and injustices faced by African American youth and men in all facets of their lives. Jon-Thomas Royston, CEO and Co-Founder of Never Whisper Justice, the organization creating disruptive social justice media, accepted the award on behalf of both the organization and the brand. The film stands out not only because it calls for real change in education, equity, and equality for its subjects, but because it supports those calls to action with the Frontlines of Justice e-learning platform and a pledge from Old Spice to improve high school graduation rates in marginalized schools by ten percent in the next eight years.

WATCH | Purpose & Impact Award: ‘Dear Santa’ from the United States Postal Service

In the category of Purpose & Impact, the film ‘Dear Santa’ was awarded for showcasing the Postal Service’s ‘Operation Santa’ program’s positive impact on customers and their communities. Brendan Gaul, Global Chief Content Officer of Med