4 Tips for Telling Your Best Brand Story
Jordan Kelley, Content Director, BrandStorytelling.tv
Authentic brand storytelling is really hard. The best stories are often deep, nuanced, emotional journeys that can’t be told in a 30-second ad. So how can your complex story compete in a world of TikTok, influencers, and short attention spans? How can you break through the wall of noise and captivate an audience in a meaningful way?
Intel and Intuitive are two brands that have cracked the code. Intel’s Brett Lyons, and Intuitive’s Sharon Patin and Ben Hess discussed their experiences in finding and telling remarkable stories in high-tech industries at Brand Storytelling’s Elevate Summer Session. They were joined by Freethink directors Mike Wood and Taylor Hamilton to discuss the challenges that come with crafting an emoti