Study Shows Consumers Prefer User Generated Content

Jukin Media, a global digital media company founded on the belief that the future of storytelling is user generated, has released results from a research study exploring the effectiveness of the use of organic user-generated video (UGC) in advertising. The study, conducted in partnership with The University of Southern California’s M.S. in Applied Psychology program, revealed that ads which utilize UGC were perceived as more memorable, unique, engaging, authentic, and relatable, than traditional video ads.