The Sun Sets on Elevate


The Sun Sets on ELEVATE

Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies, and creatives took what they gained on day one and built on it, all while while taking in pitches and presentations, speaking on their respective experiences and passing on knowledge that enriched the holistic conversation on content for the entire group. As day turned to night, topics of conversation turned to the relationship between music and storytelling, all giving way to a final celebration with musical guest, Us the Duo.

Fan-Submitted flavors from Frito-Lay

Fan-Submitted flavors from Frito-Lay

Chats with Frito-Lay & Us The Duo + The Maytag Challenge

Tuesday’s presentations kicked off with some flavorful storytelling from Marcus Peterzell and Tina Mahal as they presented campaigns (and lots of uniquely flavored chips) from Frito-Lay. Musical guests 'Us the Duo' took the stage for a conversation with industry vet Ty Braswell, discussing their musical origins in new media. Presentations closed with a pitch competition for Maytag, wherein companies pitched ideas to help tell Maytag’s brand “power” story through unique creative and content. Participants included Spectrum, Atlantic Re:think and Courageous, who each pitched creative that works to do just that.

Marcus Peterzell and Stephanie Tennessen watch as Jeremy Elias (Atlantic Re:think) pitches for the Maytag Challenge

Marcus Peterzell & Stephanie Tennessen watch as Jeremy Elias (Atlantic Re:think) pitches for the Maytag Challenge

Brett Lyons, Marcus Peterzell, Matt Wind, and Austin Schumacher - Panelists on the "Distribute" Trail

Brett Lyons, Marcus Peterzell, Matt Wind, and Austin Schumacher - Panelists on the "Distribute" Trail