Transforming an Industry, Thoughtfully: Q&A with Tomo CMO Lee Nadler

Jordan Kelley, Content Director, BrandStorytelling.tv


Brand Storytelling advisory board member Lee Nadler isn't afraid to get a little uncomfortable. He is known for his ability to surmount the insurmountable and push through organizations' internal and external obstacles in pursuit of success. These qualities ensure that Nadler is uniquely positioned to tackle the obstacles presented to a marketer when getting a startup off the ground, making him a great catch for fintech startup Tomo, where Nadler has taken the role of CMO.


Brand Storytelling caught up with Lee to learn a bit more bout Tomo and his plans for tackling the task of introducing it to the world:


Lee - congratulations on your new position. For those who are unfamiliar, what is Tomo? What does Tomo aim to solve for?


Buying a home is one of the most important decisions and largest financial transactions a person makes. Companies have been focused for decades on improving the real estate transaction experience. While some progress has been made, buying a home is still often time-consuming, confusing and stressful.


When we launch early next year, Tomo will provide home buyers with efficiency, from a tech-enabled real estate platform, and confidence from a team of elite experts.



As a newcomer to the market, how do you plan to build affinity for Tomo and get others to see the benefits of the Omotenashi approach?


Buying a home is one of the last arduous and painful experiences that technology hasn't streamlined significantly. It's also a process where people feel incredibly vulnerable.


Tomo is inspired by Omotenashi, a Japanese service philosophy in which needs are anticipated and thoughtfully met. We will bring exceptional experiences, precise professionalism and elegant simplicity to the home buying process.


The Omotenashi approach will emotionally appeal to people when they are in need of clarity and guidance from a trusted resource.