Jukin Media to Launch ‘People Are Awesome’ Linear Streaming Channel
‘People Are Awesome’ Joins Other Jukin Brands ‘The Pet Collective’ and ‘FailArmy’ in Transitioning from Social Media to an Over-The-Top Linear Streaming Environment
Jukin Media, owner and operator of a portfolio of digital entertainment brands that combine for more than 200 million followers across social media, today announced that its owned-and-operated brand People Are Awesome will launch as a new 24/7 streaming channel on Redbox, Samsung TV Plus, The Roku Channel, and XUMO .
People Are Awesome tells the many stories of those who thrive on pushing the boundaries of human endeavor and achieving the seemingly impossible. The programming slate will feature linear-produced full episode player (FEP) in both half-hour and hour formats with a robust editorial calendar of marathons and stunts. Shows will include franchise originals, like People Are Awesome’s award-winning documentary series The E/O, a new original hosted series entitled PAA Presents that stars skateboard pro and personality Isiah Hilt, and licensed content, such as a brand new action-packed half-hour series from GoPro (self-titled).
“Jukin has been a leader in adapting to the changing landscape by making its brands available everywhere there’s an active, enthusiastic audience,” said Jill Goldfarb, Vice President Linear Programming, Jukin Media. “Our FailArmy and The Pet Collective brands are thriving in an OTT linear environment, and we feel extremely confident that People Are Awesome, with its remarkably entertaining and visually stunning content, will follow suit.”
People Are Awesome joins other Jukin brands FailArmy and The Pet Collective on Samsung TV Plus, XUMO, and The Roku Channel, following the successful launch of those channels. In total, the linear channels for FailArmy and The Pet Collective now receive more than 5 million hours viewed monthly, which represents a 100 percent increase over the channels' combined monthly viewership one year ago. The company has found engaged eyeballs on free, ad-supported platforms, having already produced 500 to 600 hours of premium content packaged for OTT, linear, and CTV.
On social media, People Are Awesome has over 60 million followers and receives 500 million monthly video views across platforms. The brand was nominated for a 2020 Streamy award for Best Sports Channel and has received Telly, Shorty, and Webby awards recognition in previous years. Jukin also received a 2020 Digiday Video Award for Best Publisher Pivot to TV.
In addition to OTT channels, fans can also tune into the People Are Awesome connected-TV app for both linear programming and on-demand viewing.
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