WATCH: The Brand Storytelling 2019 Presenting Partner Showcase
On Thursday, January 24th, Brand Storytelling 2019 held its Presenting Partner Showcase - a who's who of new media leaders demonstrating thought leadership manifesting itself in great strides within the brand-funded content space. Sharp, thoughtful speakers delivered critical insights into successful brand partnerships, examined the ingredients necessary for the success of new media, and pointed at progress made in and out of the boardroom. Brand Storytelling is proud to bring you sessions from our 2019 Presenting Parter Showcase, now available for viewing on our YouTube Channel.
Click on the images below to navigate to the corresponding presentation:
One Size Does Not Fit All: Unpacking the Role of Brand in Storytelling In this inspiration session, NBCUniversal shares multiple approaches to working with brands to tell authentic stories that connect with audiences and move the needle.
Owning the Lonely: Building Community Through Branded Entertainment Gen Z, dubbed the loneliest generation, gains two new BFFs in AT&T Hello Lab and Fullscreen, as they discuss the keys to driving innovation in storytelling that builds powerful communities while creating deeper engagement for your brand.
From Fact to Fiction: Driving Connections Through Storytelling This year alone, Courageous has been honored with 40+ awards, and continues to fervently experiment with new formats to connect brands with audiences through real, emotional stories. This conversation with Turner’s leading creatives focuses on what’s been working and why, and takes a peek under the hood of the company’s new entertainment brand studio.
The Power of Storytelling: How Innovation & Causes Converge To Affect Change true[X], Fox Networks Group, and the Ad Council inspire with a conversation about how real stories of Diversity & Inclusion and LGBT Acceptance can be amplified by innovative ad solutions to drive impact, and address the biases and discrimination that are some of the most pressing issues facing our nation today.