FEATURED: Astronauts Wanted + Ripple Entertainment Seek Diverse Female Voices in Branded Content Par
Astronauts Wanted is a youth content production powerhouse, producing popular online series like For The Win, WEGOTISSUES, Summer Break, Tawk, and H8rs on platforms like YouTube, Go90, and Fullscreen. Astronauts Wanted is teaming up with digital media company Ripple Entertainment and their online video destination for progressive young women, SNARLED (one of the fastest-growing video networks for Gen Z and Millennial females), to introduce an incubator program inviting female creators to have their voices heard. The two companies will identify the best scripts from submissions and produce a collection of pilots that will lead to multi-episode series that will live on SNARLED in 2018. Brand Storytelling connected with Christine Murphy (SVP, Head of Branded Entertainment at Astronauts Wanted) to discuss the partnership with Ripple, the importance of seeking out new female voices, and AW’s position on why brands should involve themselves in new media.
We here at Brand Storytelling are familiar with Astronauts Wanted and we’re big fans of the modern content you create. We’re less familiar with SNARLED, though. What can you tell us about the channel?