Q&A With Sub-Genre's Brian Newman


DamNation - 2014

We met Brian Newman earlier this year in Park City while at our event Brand Storytelling at Sundance Film Festival 2017. Brian is no stranger to the film festival scene, as he has served as CEO of the Tribeca Film Institute and currently sits on the advisory board of the Camden International Film Festival. That, combined with his extensive experience in film and video media, lends itself to the work Brian does at his company Sub-Genre, a consulting firm that works with major brands by utilizing film and new media to implement strategic marketing campaigns. Sub-Genre’s clients include Yeti, Patagonia, and Sonos, to name a few. We got the opportunity to catch up with Brian this week about the work he does and his take on what makes a great branded s