BFC_hero lockup_white.png

Learn how brands communicate purpose and impact from the leading community of brand storytelling professionals.

All certifications are included in your BSN membership.

Get Brand Storytelling Certified​

Consumers want to engage with brands that entertain vs. interrupt and deliver value. Our industry-recognized certifications focus on the core aspects of brand-funded content connecting them to business outcomes. Our programs are designed by industry professionals and delivered by East Tennessee State University.

Fill the Talent Gap

Our Brand Storytelling Certification covers an industry talent gap and will appeal to professionals looking to increase opportunities in marketing, brand, film, content creation, and journalism.  

Level Up Quickly With Expert Instruction

Certification content is always available to BSN members featuring some of today’s most influential names and brands in brand storytelling.

Learn by Doing

Our brand-sponsored RFP delivers experiential learning unique in the certificate space. Cohorts occur multiple times a year but education content is available 365 days a year.

Join BSN to gain access to all certifications

Joining the Brand Storytelling Network (BSN) beta gives you unlimited access to certification content, professional meet-ups, learning resources community, and more through 2023.

$500 USD

Industry Faculty, World-Class Community

With nearly 200 pieces of content including snackable lecture videos, professional interviews, case examples as well as academic and industry white papers, your certification represents a solid foundation in why brand film matters. Check out an example lesson.

Brand Sponsors 

 

Brand Storytelling thanks the following brands for being essential learning partners through their hands-on interaction with students and their focus on improving industry diversity with DEI certification scholarships.

Bodyarmor.png
intel-logo-ub-RGB_1C-Classic.png
Univision.png
Discovery.png
Southwest.png
UM.png
Marcus-Peterzell-Headshot BW.jpeg

"Brands and filmmakers must learn this new communication art."

Marcus Peterzell

Passion Point Collective

Marcus is faculty and the Founder of Passion Point Collective. His award-winning brand film clients include HP, Neutrogena, 3M, Aflac, Samsung, Mount Sinai, and many others

Ideal For You

Marketing_edited.png

MARKETERS
Strategic business decision makers looking to
bridge the gap to the creative and film spaces

Film_edited.png

FILMMAKERS
Creatives looking to bridge their talents to
the marketing world of brands and ROI

PR_edited.png

JOURNALISTS & PR PROS
Storytellers who see the opportunity to expand
their career options working directly with brands

Brand Storytelling 101

Brand Storytelling 101

Explore the robust history of brand storytelling in conjunction with what is driving its evolution and modern-day impact. Learn why brands are investing in this content and where the industry is going next.

Brand Certification Badge.png

FAQ

What is the learning experience?

Over 4-weeks, your brand film education journey includes expert lecture videos, live office hours, and supplemental content for reviewing at your own pace. All live engagements are via Zoom and recorded for those who cannot attend. No examinations are required.

 

How do I earn the certification?

You must submit an answer to the sponsoring brand's RFP and provide feedback to fellow students’ RFPs to earn the certification. However, we understand some students may elect not to answer the RFP and all students become part of our closed LinkedIn brand film community.

How much time is required?

Most students spend 4-10 hours a week reviewing our 50+ hours of content and working on their RFP response. Your amount of engagement is up to you!

Brand Film Expert Faculty 

 

Learn from a new industry expert each week of the course

and network within the cohort.

1627924623711.jpg

Marc Battaglia is the co-founder of Story + Strategy and former global Executive Creative Director for Marriott International. He’s an award-winning creative executive and content marketing leader with a proven track record of building and leading internal brand creative agencies and studios.

brianHSlarge_edited.jpg

Brian Newman, founder of SubGenre, consults on content strategy, development, distribution and marketing for some of the top brands in the world. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media and executive director of IMAGE Film and Video.  

Marcus-Peterzell-Headshot_edited.jpg

Marcus Peterzell is the CEO of Passion Point Collective, a leading entertainment marketing agency. A true industry leader in pop culture marketing, he has successfully built and led award-winning agency teams both independently and within Omnicom, one of the largest advertising holding companies in the world. 

Dawn Reese_edited.jpg

Dawn Reese is the US President of Mediabrands Content Studio. She is an experienced media executive and integrated marketer who creates and implements digital and social media strategies, branded content campaigns, experiential activations and sponsorship programs for brands to tell their story, engage their target audience and drive ROI. 

Certification Benefits

LEARN FROM EXPERTS
Our instructors and guest lecturers are world-class professionals from the brand and film industry

DIVERSITY-DRIVEN MISSION
Brands sponsor cohorts to create DEI scholarship opportunities for recruiting diverse
brand storytelling voices

BEST-IN-CLASS LEARNING
Our partnership with the ETSU Research Corporation provides world-class learning experiences

HANDS-ON LEARNING
Our brand partners engage with each cohort with a real request for proposal (RFP) to apply your learning in a capstone project

DESIGNED FOR YOUR SCHEDULE
Our asynchronous online approach provides you the flexibility to learn on your own terms

BUILD YOUR COMMUNITY
Access to our moderated private Slack community gives students the opportunity to network and meet brands looking to recruit from each cohort

Rick Parkhill.jpg

B2B media entrepreneur, founder of InfoText, Digitrends, iMedia and BrandStorytelling. A media junkie and observer, infatuated with the impact of media and technology on culture and society. Producer of over 100 advertising and media events, publisher, and journalist.  

1635682311840_edited.jpg

Award-winning professor, (digital) marketer and higher education administrator. Marshall consults and trains companies, universities, and students to digitally transform customer experiences to exceed organizational goals.