Why Tapping a Great Director is the First Step to Telling your Best Brand Story

Jordan Kelley, Content Director, BrandStorytelling.tv

Brands like Synchrony Bank have evolved beyond commercials and billboards, taking a less conventional and more artistic approach to advertising. Narrative short films such as Pay Day allow for unique collaborations between marketing executives and traditional filmmakers to experiment with bold methods of storytelling and redefine what branded content actually means.