The Moment for Brands to Lead With Action... is Now

by Jordan P. Kelley, Content Director, Brand Storytelling

As we collectively entered the year 2020, the trending word in the brand marketing and advertising space was "purpose". A confluence of greater social understanding of equity and diversity combined with access to information across the internet created a more critical and discerning consumer. Some brands took a shot at responding with "authenticity" and were destroyed in the court of public opinion. Others took steps to bring attention to inequity, hunger, disenfranchisement, and social injustice, and have helped to advance those causes.