Telling Story Through Influence: Q&A with Trend CEO Ramon Berrios
Jordan Kelley, Content Director, BrandStorytelling.tv
Influencer-generated content, when done right, has the ability to tell a story that informs and entertains rather than interrupts. With attention spans as fragmented as they are, every extra second a consumer takes to engage with your influencer partner’s content is valuable. There’s even more value to be found in the ways influencer-generated content is used. These are the values and ideals held up at Trend, a platform for connecting brands with micro influencers.
Brand Storytelling caught up with Trend CEO Ramon Berrios to learn more about the value of tapping an influencer network like Trend and the value of turning influencer content into UGC ads.
What need did you see in the marketplace that inspired you to create Trend? We saw that influencer marketing was starting to become more structured but not to the benefit of brands or creators. Most platforms were just scraping social media platforms and adding influencers to their database without their knowledge.
So the result was that brands were still spending a lot of time on outreach and creators getting pitched on products they weren't interested in. It became very transactional and time-consuming for both parties.
So we created a no-nonsense marketplace with pre-negotiated rates and a curated, invite-only network that gets to apply to brand campaigns instead of brands pitching them directly.
Brands could spend less time finding creators and could complete campaigns in just a few weeks. They could a