Self-Financed Marketing: How Long-Form Content Costs Can Add Value to Your Company’s Balance SheetDan Fricker, MBA Student, Cornell UniversityAs readers of this space know more than most, companies are now in the business of movie- making as a means of building/extending their brands. From
Dan Fricker, MBA Student, Cornell UniversityAs readers of this space know more than most, companies are now in the business of movie- making as a means of building/extending their brands. From