Seeking Comfort in the Modern Gaming Lifestyle

Jordan Kelley, Content Director, BrandStorytelling.tv


During the last six months, studies have shown that people turn to comforting content and genres like comedy to find solace in an otherwise stressful world. As people seek comfort, deeper community ties and lighter topics in entertainment, similar trends are occurring in the world of gaming. We hear a lot about games like Fortnite and Call of Duty - first person shooters – which is one of the most widely recognized gaming genres, but games and gaming experiences centered around humor and community are often overlooked. However, the fact is light games make up a huge part of the gaming enthusiasts’ lifestyle. Gaming culture is not a monolith anymore, and the advent of new technologies, different styles of games, and peak connectivity allow for greater and deeper social interaction around games. </