Re-establishing Trust in a Post-Pandemic World

Jordan Kelley, Content Director, BrandStorytelling.tv

We’ve experienced between eight to ten years of social innovation in the last five months, yet almost none of it is based on technology. In that time, technologies and systems that were once deemed sacred have demonstrated that they are no longer sacred and things we counted on to be reliable have proven not to be reliable. While there tends to be an impulse amongst the masses in this country that things will return to the way they once were, there’s also a majorly pervasive lack of trust abound in the present. Preoccupation with waiting for things to “get back to normal” means missing out on a massive opportunity to shift your brand’s perception and provisional value in the immediate future.

Recently, Shelly Palmer (CEO, the Palmer Group) dove deep to discuss some of the implications of this immediate future. Palmer has made a career of this - his consulting practice helps Fortune 500 companies with technology, media and marketing. He is the co-host of the “Think About This with Shelly Palmer & Ross Martin” podcast, covers tech and business for Good Day New York, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. S