top of page

Now is the Time for Innovation in Live Events

Live on Zoom - Wednesday, August 5th at 1:00PM PST

With music festivals on hold for the foreseeable future, 2020 has turned out to be an opportunity for those in the business of innovating live music experiences. The technology behind some of your favorite concerts and festivals is always evolving and progressing. But what happens when live events are cancelled? How do you engage your audience? How do you create environments for people to feel apart of - even from home?

For this stream, we are joined by Rich Thomas (Vice President of Communications, Culture & Content at Insomniac Events), and Heather Shaw (Founder, CEO, and Chief Designer at Vita Motus), as well as Ty Braswell (Host) who will walk us through the experience of entertaining and engaging a dedicated audience such as the EDM community, through a tumultuous year such as 2020.


Hosted by

Ty Braswell


Creative Digital Strategies

Ty Braswell, is a creative digital strategist, expert in digital engagement and a mobile marketing specialist. Ty launched the business development strategy at JASH Comedy, where he produced branded content projects for the online JASH comedy network founded by talent partners Sarah Silverman, Michael Cera, Tim & Eric, and Reggie Watts. He has held leadership roles at Sony Corp and Virgin Records, served as the digital architect building the mobile business for the NHL and Major League Soccer along with mentoring a variety of tech start-ups. He was the host for “Brand Storytelling: A Docu-Series” produced at the first-ever Brand Storytelling  conference held in association with the Sundance Film Festival.


Rich Thomas

Vice President of Communications, Culture & Content

Insomniac Events

Rich Thomas is an award-winning content creator, brand storyteller, culture strategist, and writer with over 15 years of experience in the music, entertainment and live events industries. As Vice President of Communications, Culture & Content at Insomniac Events, Rich leads all PR and communications strategies for the company, and is responsible for creating and evolving the brand voice of some of the world’s largest and longest running electronic music festivals, including Nocturnal Wonderland and EDC Las Vegas. As an internationally published music journalist and pop culture writer, Rich’s stories have been featured in over 30 publications, including the Los Angeles Times, Rolling Stone, Billboard, LA Weekly, EQ, the FADER, Magnetic and Flaunt. He is the former editor of Raygun Magazine, and has produced marketing content and copywriting for global brands like Red Bull, Virgin, Restoration Hardware and Mattel.

Heather Shaw

Founder & CEO

Vita Motus

Heather Shaw, founder and CEO of Vita Motus Design Studio, leads a multi-dimensional career in environmental, architectural, industrial, and transportation design with a conscious emphasis on function and futuristic vision. She began her artistic education at ArtCenter College of Design, studying the scientific art of transportation design by industry leaders. Once graduated, she joined Audi and specialized in concept vehicle exteriors and future energy products.

An ever-evolving creative soul, Heather quickly began applying design strategies beyond the automotive world toward her passion and community rooted in festival culture and live music entertainment. Her relentless curiosity and magnetic character were met with successful momentum, engendering the birth of Vita Motus Design Studio. A fateful collaboration with Brazilian experimental sound artist, Amon Tobin, on his 2011 ISAM Tour established Vita Motus as an industry force. This voxelized set design pioneered the incorporation of video-mapping technology into live performance, setting trends that came to define the competition.

In the decade since inception, Vita Motus has developed into an innovative, multi-disciplinary production design firm driven by artistic passion and grounded in industrial expertise. The design and production teams specialize in the creation of ground-breaking concepts, high-tech productions, and inspirational sculptural installations for today’s most influential artists, festivals, and brands.


Recent Posts
Follow Us
  • LinkedIn Social Icon
  • Facebook Basic Square
  • Twitter Basic Square
  • YouTube Social  Icon
bottom of page