K7 Media Reports on the Post-Pandemic Shift to Brand Funded TV

Global media intelligence consultancy, K7 Media, has released its latest insight report surrounding the rapidly evolving area of brand funded programming.

Brand Funded Programming: Why it Matters Now shines a light on the way in which the pandemic has swiftly accelerated a change in attitudes, making brand funded content a necessity for many cash- strapped broadcasters. K7 Media reports that as TV viewing has rocketed due to enforced confinement, so has the demand for new TV programs. As a result of the pandemic, many brands have been forced to slash their marketing budgets and traditional advertising spend has been squeezed– with brand funded programming stepping in to fill the void.