IPG Announces Brendan Gaul to Lead New Mediabrands Content Studio
IPG Mediabrands today announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most compelling and personalized way. MBCS will focus on creating content strategies for Mediabrands clients everywhere, with an approach focused on the three emerging categories of content: branded content opportunities with media partners; digital content that drives performance and engagement; and brand-fueled long- and short-form original content. Mediabrands has appointed long-time Brand Storytelling advisor Brendan Gaul as Global Chief Content Officer leading content studio efforts across all markets and reporting to Daryl Lee, Mediabrands Global CEO.