Influencer Marketing in the midst of Social Distancing
Live on Zoom - Wednesday, August 26th at 12:00PM PST
As a result of social distancing and stay at home orders, consumers are spending more time online than ever before. Nielsen studies show that home-bound consumers have led to a 60% increase in the amount of video content watched globally. Alongside this shift in consumer behavior, influencers and marketers alike are shifting strategies, innovating and connecting with new audiences in never-before-seen ways. But with so much being created, there remains the question of brands finding the most efficient and effective partners to work with in order to reach engaged consumers.
In this session you’ll get to hear first-hand from internet personality & CEO of Theorist Media, Matthew Patrick (aka MatPat), about how the landscape has changed from the creators perspective. Across his four channels, MatPat has racked up over 25 million subscribers. In addition to its growing family of YouTube channels, Theorist Media also advises brands and creators on online strategy. Also joining the conversation, will be influencer marketing veteran, John Carle, VP of Strategy & Business Development at BEN. The pair will discuss the rise of the gaming-related entertainment, weigh in on the importance of brands having clear goals when approaching creators, and how brands can stay authentic and relevant to the audiences as they look to reach new audiences.
Andrew has been creating B2B content at dozens of industry events over the past 13 years. He has produced hundreds of video interviews with media and marketing executives, as well as produced and directed Brand Storytelling: a docu-series. As Creative Director at Brand Storytelling, Andrew manages all web and video content, as well as two live events; Brand Storytelling: a Sanctioned Event of Sundance Film Festival and Elevate - the summer retreat for brand storytellers and their storytelling partners.