How Red Hat Hacked the Success of their Branded Podcast Using Audience Development

Marina Hanna, Marketing Lead, Pacific Content

When Brent Simoneaux, a Director of Content at Red Hat (and an ethnographer in a previous life) would sit down face-to-face with the people that use open source software created by Red Hat (now part of IBM), he discovered something critical: developers and sysadmins “do not like marketing or things that feel like marketing.”