How Partnering with a Publisher Brings Value to Your Brand Storytelling

Jordan Kelley, Content Director,

Award Winning Journalist and Media Expert Fara Warner

In purpose-driven storytelling, where a brand puts its mission-based message can be as important as what they say in their storytelling. Not only do publishers often have bigger reach than a brand’s owned and operated sites, they bring the purpose of the publishing brand into the mix. This combination can help create a powerful statement for both brand and publisher.

During a weekly live stream, Brand Storytelling brought together the creative and editorial pros from