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“Do Well by Doing Good” – A Conversation with Small Business Revolution Host Amanda Brinkman

Live on Zoom - Wednesday, July 14th at 9:00AM PST

Deluxe, a Trusted Payments and Business Technology company, this week received an Emmy nomination in the category of Outstanding Lifestyle Series for its reality series Small Business Revolution. The groundbreaking series harnesses the power of Deluxe small business expertise to boost struggling small businesses, giving them the tools and solutions they need to survive and grow. The show’s Emmy Nominated Fifth season focuses on the business owners of Fredonia, New York as they fight to stay afloat during a global pandemic.

Leading the program is Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation. Brinkman is the creator, producer, and host of the hit series, showcasing her love for small towns and entrepreneurship by spearheading efforts to revitalize entire communities and providing makeovers to small businesses across America.

Brinkman is a sought-after public speaker, demonstrating how both companies and individuals can make a meaningful and positive difference in people’s lives while increasing their own success in the process. It’s her passionate belief that companies must not only identify their brand’s purpose but more importantly, take unique brand action.

Join us for a roundtable discussion where Amanda Brinkman will be joined by Brand Storytelling Director Rick Parkhill to discuss how her ‘Do Well by Doing Good’ philosophy blossomed into one of the only brand-funded series currently in production to receive an Emmy nomination, what it means for brands to both identify their purpose and take unique action, and more.



Amanda Brinkman

Chief Brand Officer


Amanda Brinkman is the Chief Brand Officer of Deluxe and is creator, producer and host of their hit series “Small Business Revolution,” which streams on Hulu and Prime Video was named among Inc. Magazine’s top shows for entrepreneurs. In this inspirational reality show, Amanda showcases her passion for small towns by spearheading efforts to revitalize entire communities through small business makeovers.

Amanda is a sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action. Through her work, Amanda has defined what it looks like for brands to truly act “as publishers” creating movements through their content strategy.

Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC’s “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country.

That’s all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok and Sony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as United Health Group, Allianz, General Mills, and Deluxe. Amanda’s current and former board service includes the Children’s Cancer Research Fund, Make-A-Wish, the Children’s Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers) and the Women’s Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity and more. She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a small but mighty force of nature) and their puppy (who is, of course, adorable).

Engage with her on Instagram, LinkedIn, Twitter or Facebook @amandakbrinkman.

Rick Parkhill

Director & Co-Founder

Brand Storytelling

B2B media entrepreneur, founder of InfoText, Digitrends, iMedia and BrandStorytelling. A media junkie and observer, infatuated with the impact of media and technology on culture and society. Producer of over 100 advertising and media events, publisher, and journalist.


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