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BrandStorytelling Announces All Day Mixer and Speaking Event at SXSW 2024

by Jordan P. Kelley, Content Director, BrandStorytelling

BrandStorytelling, the leader in community-building around innovative brand-funded content and entertainment, is set to make a significant impact at SXSW 2024 as an official partner of the Film & TV Festival's Advertising and Brand Track, as well as the Creator Economy Track. The highly-anticipated event will unfold on March 11th and 12th at the iconic Banger's Sausage House & Beer Garden, located on the historic Rainey Street in the heart of Austin, Texas.

At the BrandStorytelling Speakeasy, an exclusive two-day affair, industry leaders, brand innovators, storytellers, strategists, and technologists will converge to explore the evolving landscape of non-interruptive advertising and the opportunities presented by brand-funded original content.

Event Highlights:

1. Premier Programming:

  • Curated and sponsored discussions featuring leaders in non-interruptive advertising.

  • Fireside chats and panel discussions on the effectiveness of brand-funded original content.

2. Networking Extravaganza:

  • An always-on networking space at 'The Basement' in Banger's, accommodating 180 qualified attendees.

  • Open bar networking sessions to foster connections and collaborations.

  • Lounge-style panels and chats throughout the two-day event.

3. Evening Entertainment:

  • Happy hours with live entertainment, creating an atmosphere conducive to networking and idea exchange.

  • Co-sponsored happy hours featuring delectable h'ordeuvres.

4. Sponsored Speakeasy Networking Event:

  • Culminating the event, a sponsored Speakeasy Networking Event from 8:00 pm to 11:00 pm, offering an exclusive open bar and live entertainment.

Event Schedule:

March 11th and 12th:

  • 10:00 am - 10:30 am: Doors Open

  • 10:30 am - 12:00 pm: Curated and Sponsored Discussions

  • 12:00 pm - 2:00 pm: Open Bar & Networking

  • 2:00 pm - 4:00 pm: Curated and Sponsored Discussions

  • 4:00 pm - 6:00 pm: Happy Hour (Co-Sponsored by Presenters)

  • 8:00 pm - 11:00 pm: Sponsored Speakeasy Networking Event

This BrandStorytelling Speakeasy promises an immersive experience, embracing the vibrant spirit of SXSW. Attendees can anticipate meaningful conversations, valuable insights, and unforgettable networking opportunities.


To learn more about the BrandStorytelling Speakeasy, visit


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