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BrandStorytelling Announces All Day Mixer and Speaking Event at SXSW 2024

by Jordan P. Kelley, Content Director, BrandStorytelling


BrandStorytelling, the leader in community-building around innovative brand-funded content and entertainment, is set to make a significant impact at SXSW 2024 as an official partner of the Film & TV Festival's Advertising and Brand Track, as well as the Creator Economy Track. The highly-anticipated event will unfold on March 11th and 12th at the iconic Banger's Sausage House & Beer Garden, located on the historic Rainey Street in the heart of Austin, Texas.


At the BrandStorytelling Speakeasy, an exclusive two-day affair, industry leaders, brand innovators, storytellers, strategists, and technologists will converge to explore the evolving landscape of non-interruptive advertising and the opportunities presented by brand-funded original content.


Event Highlights:

1. Premier Programming:

  • Curated and sponsored discussions featuring leaders in non-interruptive advertising.

  • Fireside chats and panel discussions on the effectiveness of brand-funded original content.

2. Networking Extravaganza:

  • An always-on networking space at 'The Basement' in Banger's, accommodating 180 qualified attendees.

  • Open bar networking sessions to foster connections and collaborations.

  • Lounge-style panels and chats throughout the two-day event.

3. Evening Entertainment:

  • Happy hours with live entertainment, creating an atmosphere conducive to networking and idea exchange.

  • Co-sponsored happy hours featuring delectable h'ordeuvres.

4. Sponsored Speakeasy Networking Event:

  • Culminating the event, a sponsored Speakeasy Networking Event from 8:00 pm to 11:00 pm, offering an exclusive open bar and live entertainment.

Event Schedule:

March 11th and 12th:

  • 10:00 am - 10:30 am: Doors Open

  • 10:30 am - 12:00 pm: Curated and Sponsored Discussions

  • 12:00 pm - 2:00 pm: Open Bar & Networking

  • 2:00 pm - 4:00 pm: Curated and Sponsored Discussions

  • 4:00 pm - 6:00 pm: Happy Hour (Co-Sponsored by Presenters)

  • 8:00 pm - 11:00 pm: Sponsored Speakeasy Networking Event

This BrandStorytelling Speakeasy promises an immersive experience, embracing the vibrant spirit of SXSW. Attendees can anticipate meaningful conversations, valuable insights, and unforgettable networking opportunities.

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To learn more about the BrandStorytelling Speakeasy, visit brandstorytelling.tv/speakeasy



















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