Brand Storytelling Live Streams: Navigating esports in 2020
Live on Zoom - Wednesday, April 15th at 12:00PM PST
The growth in esports was significant well before the global breakout of COVID-19. But with traditional sports shelved, more attention than ever is being placed on digital alternatives, shining fresh light on an ecosystem now ranging from the Overwatch League to NASCAR simulations and televised 2K tournaments. But what exactly are we talking about when we say "esports?" And how do brands identify the right opportunities available to them?