3 Reasons for Brands to Harness the Power of Multidimensional Gaming Audiences

Jordan Kelley, Content Director, BrandStorytelling.tv

The word “gaming” is an umbrella term describing what is actually a vast, unique ecosystem of community and opportunity. From streamers, lifestyle and culture, to eSports competitions and tournaments, today’s global circumstances have accelerated the growth of the industry and fueled consumer adoption of gaming. The barrier to entry for brands in the gaming space may appear high (and even intimidating), but armed with the right cultural context and insights, the potential for brand ROI is even higher.