Purpose-driven Partnerships Empowering Communities

Alexis Horton, Michigan Department of Natural Resources inclusion office tells her story during the Lansing Storytellers Project: 'Around the Campfire' event on Tuesday, May 21, 2019, at the Woldumar Nature Center in Lansing. Credit: Nick King/Lansing State Journal.

This year, we’re all talking about passion projects, purpose-driven work, and values alignments. Partially, it’s because we’re thoughtful, conscientious people. And partially, because consumers are increasingly pressuring brands and media to invest in socially conscious, responsible projects.

Of course, misalignments can be perilous in our culture of hot takes, as actions are scrutinized and reacted to with rapid incisiveness. It can be hard to figure out how to prioritize passions and partners.

But there are some things every American, and every brand, can rally around… like feminism, and the struggle for universal suffrage. (Sexy, right? This is what supporting Democracy looks like! Kidding, but not kidding.)

This year, USA TODAY and its Storytellers Project are commemorating the 100th anniversary of the ongoing fight for comprehensive equal rights in America. We are highlighting Women of the Century from all 50 states and Washington, D.C. through reader nominations and expert panels.

Women like Oprah Winfrey, Sonia Sotomayor and Billie Jean King inspire us, and hometown she-roes empower us. So, USA TODAY and its network of more than 260 newsrooms are launching a yearlong collection of stories, videos, augmented reality experiences and live storytelling nights to empower and educate.

And, TBH, we’re looking for partners who want to be civic leaders and champions for enfranchisement alongside us. Of course, sponsors get powerful national digital and print advertising and in-person opportunities to connect with audiences authentically, but they also get to be part of something larger than a traditional ad buy.

Martha Wolf tells her story during the Des Moines Register Storytellers Project at Hoyt Sherman Place on Tuesday, Feb. 12, 2019, in Des Moines. Credit: