Q&A with 'Elevate' Trail Leader, Industry Analyst Jeff Minsky

As we look to the future, brands must be better equipped to forecast change and be ready to adapt to an ever-evolving industry.

Elevate's fourth and final trail will give an insider’s view of how content, media and platform businesses are changing their offerings, products and business models, and give a glimpse into how brands can adapt these strategies to more effectively communicate with their intended audiences. Leading this trail will be the Lead Industry Analyst at Myers BizNet, Jeff Minsky.