Q&A with 'Elevate' Trail Leader, Industry Analyst Jeff Minsky
As we look to the future, brands must be better equipped to forecast change and be ready to adapt to an ever-evolving industry.
Elevate's fourth and final trail will give an insider’s view of how content, media and platform businesses are changing their offerings, products and business models, and give a glimpse into how brands can adapt these strategies to more effectively communicate with their intended audiences. Leading this trail will be the Lead Industry Analyst at Myers BizNet, Jeff Minsky.
We caught up with Minsky to better understand his expertise as well as discuss what's in store for Elevate attendees set to embark on the Looking Ahead trail:
Tell us about your background? How have you come to find yourself as a lead industry analyst?
I've been in the industry for almost three decades and have been leading innovation since the beginning of the digital age. During my Omnicom years, I was leading investment in the Advanced TV, Mobile, Gaming, and Digital OOH space partnering; in addition to continuing to be the resident futurist tracking the impact of technology on media consumption habits and helping marketers create strategies around those changes for both marketing communication and business re-engineering.
Following a brief stint on the client and programmatic video side, I reconnected with my friend and mentor, industry-legend Jack Myers who offered me the opportunity to do for the macro-industry what I had been doing for my agency clients. To be able to learn from Jack, who is not only one of the smartest industry forecasters, but also, rightfully so well-respected human beings in the business was too good to pass up.
I have always had a passion for understanding how technology intersects with technology intersects with business models and ultimately consumer preference. This role gives me an ideal platform to speak with you all about the fun stuff that I uncover.
Tell us about the “Looking Ahead” trail. Why is this an important conversation to have at an event focused on branded content?