Q&A with 'Elevate' Trail Leader, Digital Media Expert Fara Warner

As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core businesses?

Trail 3 at Elevate will focus on answering the question of how marketers evaluate success, as well as shine a light on how brands think about predictive modeling vs. post-campaign measurement. Leading Trail 3 will be award winning journalist and digital media expert Fara Warner.