Watch: Unleashing A Monster in Marketing

After a concerted focus on VR, the Sundance Film Festival’s New Frontier introduced Artificial Intelligence installations for the first time at this year’s festival. Enter Frankenstein AI: A Monster Made by Many, which reimagines Mary Shelley’s seminal work as an immersive installation that recasts Frankenstein’s Monster as a naive, yet highly intelligent AI “life form”.

We hosted Nick Childs (Chief Creative Officer, Society),