Watch: Unleashing A Monster in Marketing

frankenstein.ai

After a concerted focus on VR, the Sundance Film Festival’s New Frontier introduced Artificial Intelligence installations for the first time at this year’s festival. Enter Frankenstein AI: A Monster Made by Many, which reimagines Mary Shelley’s seminal work as an immersive installation that recasts Frankenstein’s Monster as a naive, yet highly intelligent AI “life form”.

We hosted Nick Childs (Chief Creative Officer, Society), Lance Weiler (Founding Member & Director, Columbia University Digital Storytelling Lab) and David S. Cohen (Senior Producer, Variety Content Studio) at this year’s Brand Storytelling conference to discuss the promise of AI and why telling rich, human-centric stories should be top-of-mind for brands.

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Watch the Discussion:

Pictured: David S. Cohen (Senior Producer, Variety Content Studio), Lance Weiler (Founding Member & Director, Columbia University Digital Storytelling Lab) and Nick Childs (Chief Creative Officer, Society)

Visit the Site: frankenstein.ai

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