Brand Storytelling: Presentations and the ARC Awards at Stein Eriksen Lodge
Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss case studies, creative plans, and successful campaigns that help to shape the industry of content marketing, with stage presentations delivered throughout the afternoon and into the night by some of the biggest players in the storytelling space.
Presentations From Our Partners
Brand Storytelling Founder Rick Parkhill took the stage to kick off the evening, thank our partners and get the things off to a start with Eric Levin introducing Matt Arden and John McCauley from Screenvision Media, who used creativity and storytelling to change their business by bringing creative in-house and creating great integrated content. Shannon Pruitt Introduced Wendy Wildfeuer and Josh Feldman from NBCU content Studio, who focused on the power of storytelling through the lens of performance and measurement.
Scott Donaton introduced Brendan Ripp, Brian Lovett and Martin Desmond Roe, who presented case studies from National Geographic and Nike, emphasizing the importance of employing storytelling when telling the story of what the human body can do. Gabe Gordon introduced Ben Zagorski of Above Average, who spoke on comedy’s ability to sell brand stories. Austin Schumacher Introduced Zefr’s Toby Byrne, who posited that while audiences are migrating to new platforms, creating new content shouldn’t compromise what matters.
Brett Lyons Introduced Andrew Sugerman of Disney Digital Networks, who shared their plan for using Disney’s age-old storytelling style in the new media era.Andrew Strickman Introduced Keenan Pridmore of &thology, Facebook’s creative branded content studio dedicated to developing premium branded content offerings with people’s favorite storytellers.
Nestlé’s Gloria DeCoste Introduced Beau Avril of Famebit, who discussed the science of brand-creator matchmaking and Famebit’s role in driving more value and accountability through measurement. Lewis Henderson introduced Marcia Lesser of RYOT, whose focus was on avoiding speculation by using research of both brands and people to generate the best content.
Thank you to our advisory board and our presenting partners for making Thursday evening a huge success.
And The Winner Is…
After presentations, the evening rolled over into the AdWeek ARC Awards, which began with a cocktail reception and ended with dinner, dessert, a trophy bar, and of course, the announcement of the winner of the Grand ARC Award. Given to the piece of branded content that shone brightest among the rest, the Grand ARC Award was given to “The Missed Spaceflight” by VML for Samsung. The award was accepted by Christina Miller (Associate Channel Director – Social Strategy at VML) and Maciej Szamowski (Social Media Manager, Samsung Poland). Congratulations!
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